Substitution – Be aware so you don’t lose market share
Substitution is takes place when one products price is to high or becomes unavailable and households find a new product [...]
Marketing and the relative value of goods
Each household has a limited income. This income is usually fixed if at least one person has a job. The [...]
The life cycle of a product
All products have a life cycle. Even your standard tomato variety. Note I said variety not the tomato itself. It [...]
The marketing system
When Jan van Riebeeck landed in the Cape on the 6th April 1652, one of the first priorities was to [...]
Quality of vegetable crops
Quality is one of those elusive characteristics upon which so much depends but about which is so little known. The [...]
Packaging and grading of vegetables
Vegetables are sold in various from of packaging depending on the quality and quantity of the product and the price [...]
Marketing of horticultural products
Marketing is the distribution, promotion and direction of horticultural products or services to your customers. Marketing includes a wide range [...]
Life cycle of a product
The life cycle of a product has four distinctive stages; Introduction, growth, maturity and decline. During each of these stages [...]
Horticultural sectors
The horticultural industry is a complicated network of intensive businesses that all seek to obtain a slice of the horticultural [...]
Fresh produce marketing
Marketing of the final product is a complex dynamic as it evolves over time. Not all buyers will stay in [...]