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  • Irrigation of beetroot It has already been mentioned in previous articles that the soil must be kept moist until the seedlings emerge. Light regular water applications must be…
  • Sowing beetroot seed commercially Sowing beetroot commercially Sowing beetroot is a practice used by commercial farmers. They are not planted with seedlings. Once the seed is cleaned and salts…
  • Beetroot seed treatment Beetroot((By Downtowngal [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons)) seed treatment is mostly done by commercial seed companies. There are instances where local seed can…
  • Pigeon pea climatic requirements Pigeon pea climatic requirements The pigeon pea is susceptible to frost damage at all stages of growth.. The most favourable temperature range is between 18-29°C…
  • How to grow beetroot… Beetroot is not grown by many farmers. Mainly because the demand is not that great and commercial companies have the market share. A large portion…
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Substitution – Be aware so you don’t lose market share

vegetable horticultural substitution produce

Substitution is takes place when one products price is to high or becomes unavailable and households find a new product to substitute it.  A classic example is butter and margarine.  The price of butter started to increase up to a point where the manufacturers found it feasible to add colorants to margarine and sell it…

Quality of vegetable crops

Quality is one of those elusive characteristics upon which so much depends but about which is so little known.  The number of definitions for quality probably equals the number of writers on the subject and the various interpretations range from those of extreme simplicity to others which are complicated and detailed.  It is important to…

Packaging and grading of vegetables

spinach informal marketing swiss chard south africa

Vegetables are sold in various from of packaging depending on the quality and quantity of the product and the price the farmer would like to obtain.  The trend is to pack high quality vegetables into smaller quantities i.e. smaller packaging and lower quality vegetables in to larger containers or sell them in bulk.  Thus the…

Marketing of horticultural products

marketing horticultural vegetable products advice south africa

Marketing is the distribution, promotion and direction of horticultural products or services to your customers.  Marketing includes a wide range of activities and starts at selecting a name of your farm and produce, its location and how you will interact with clients and customers.  All businesses marketing environment consist of: Product Price Place and Promotion…

Horticultural sectors

informal market sector

The horticultural industry is a complicated network of intensive businesses that all seek to obtain a slice of the horticultural pie. The South African agricultural business sector is highly competitive and diversified. A simple graphical layout of the businesses that play a significant role in the horticultural industry is presented in the figure below. Each…

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