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  • Sweet potato fertilizer application… Sweet potato fertilizer requirements can be calculated if you know your soil type and have a good idea of the yield potential of your land…
  • Soil Magnesium Soil magnesium research is dominated by other macro nutrients such as nitrogen, potassium and phosphate. Calcium was never a problem since it was added with…
  • Manure – a technical… Manure is the waste from animals. It can be obtained either from natural deposits or livestock farming. The content of manure is highly variable, and…
  • Natural fertilizers for vegetables Natural fertilizers for vegetables usually refer to manure, compost and industrial waste products from animals. It consists of biodegradable material which is normally eco friendly.…
  • Soil Sulfur cheat cheat… Soil sulfur is not a very well known element, but it is part of the macronutrients. Sulfur or S, is absorbed in the same amounts…
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Substitution – Be aware so you don’t lose market share

vegetable horticultural substitution produce

Substitution is takes place when one products price is to high or becomes unavailable and households find a new product to substitute it.  A classic example is butter and margarine.  The price of butter started to increase up to a point where the manufacturers found it feasible to add colorants to margarine and sell it…

Quality of vegetable crops

Quality is one of those elusive characteristics upon which so much depends but about which is so little known.  The number of definitions for quality probably equals the number of writers on the subject and the various interpretations range from those of extreme simplicity to others which are complicated and detailed.  It is important to…

Packaging and grading of vegetables

spinach informal marketing swiss chard south africa

Vegetables are sold in various from of packaging depending on the quality and quantity of the product and the price the farmer would like to obtain.  The trend is to pack high quality vegetables into smaller quantities i.e. smaller packaging and lower quality vegetables in to larger containers or sell them in bulk.  Thus the…

Marketing of horticultural products

marketing horticultural vegetable products advice south africa

Marketing is the distribution, promotion and direction of horticultural products or services to your customers.  Marketing includes a wide range of activities and starts at selecting a name of your farm and produce, its location and how you will interact with clients and customers.  All businesses marketing environment consist of: Product Price Place and Promotion…

Horticultural sectors

informal market sector

The horticultural industry is a complicated network of intensive businesses that all seek to obtain a slice of the horticultural pie. The South African agricultural business sector is highly competitive and diversified. A simple graphical layout of the businesses that play a significant role in the horticultural industry is presented in the figure below. Each…

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