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Horticultural articles

Field grown tomatoes – the basics

Basic horticulture of growing tomatoes The common tomato or scientifically classified as Solanaceae Lycopersicon lycopersicum (L) Karst. ex Farw. is one of the most popular vegetables planted both by commercial farmers, small scale farmers and home gardeners.  It is actually a pleasure to grow tomatoes as there are so many ...
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/ Tomatoes
marketing vegetables herbs produce agriculture

Fresh produce marketing

Marketing of the final product is a complex dynamic as it evolves over time. Not all buyers will stay in business and most of them will change their buying patterns to suit their own market needs. So many growers have told me that growing is easy, it is the marketing ...
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/ Marketing
informal market sector

Horticultural sectors

The horticultural industry is a complicated network of intensive businesses that all seek to obtain a slice of the horticultural pie. The South African agricultural business sector is highly competitive and diversified. A simple graphical layout of the businesses that play a significant role in the horticultural industry is presented ...
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/ Marketing
life cycle of vegetable products

Life cycle of a product

The life cycle of a product has four distinctive stages; Introduction, growth, maturity and decline.  During each of these stages the marketing costs of promoting the product declines (see Figure below).  This is because more and more people start to know the name of the product.  Each phase of the ...
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/ Marketing
marketing horticultural vegetable products advice south africa

Marketing of horticultural products

Marketing is the distribution, promotion and direction of horticultural products or services to your customers.  Marketing includes a wide range of activities and starts at selecting a name of your farm and produce, its location and how you will interact with clients and customers.  All businesses marketing environment consist of: ...
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/ Marketing
spinach informal marketing swiss chard south africa

Packaging and grading of vegetables

Vegetables are sold in various from of packaging depending on the quality and quantity of the product and the price the farmer would like to obtain.  The trend is to pack high quality vegetables into smaller quantities i.e. smaller packaging and lower quality vegetables in to larger containers or sell ...
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/ Marketing

Quality of vegetable crops

Quality is one of those elusive characteristics upon which so much depends but about which is so little known.  The number of definitions for quality probably equals the number of writers on the subject and the various interpretations range from those of extreme simplicity to others which are complicated and ...
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/ Marketing
fresh vegetable marketing south africa informal markets

The marketing system

When Jan van Riebeeck landed in the Cape on the 6th April 1652, one of the first priorities was to establish a vegetable industry to provide passing ships with fresh produce.  It was not until the 19th century, with the discovery of gold and diamonds, that the vegetable industry started ...
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/ Marketing

Solving the mystery of the two main types of tomato plants

Solving the mystery of the two main types of tomato plants Indeterminate tomato varieties will grow 'forever'.  So they can grow over two seasons. Determinate varieties die after about 100 days.  If you have a very short season to grow your tomato crop it is cheaper to buy a determinate ...
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/ Tomatoes

Harvesting field tomatoes

Harvesting field grown tomatoes is a labour intensive process.  Unlike processing tomatoes which can be harvested mechanically, field grown trellised tomatoes has to be harvested by hand. The sorting can be done mechanically. Tomato fruit ripen according to temperature.  The ripening process is initiated by the hormone ethylene. In long ...
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/ Tomatoes

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